HOOKED IS BASED ON EYAL’S YEARS OF RESEARCH, CONSULTING, AND PRACTICAL EXPERIENCE. HE WROTE THE BOOK HE WISHED HAD BEEN AVAILABLE TO HIM AS A START-UP FOUNDER – NOT ABSTRACT THEORY, BUT A HOW-TO GUIDE FOR BUILDING BETTER PRODUCTS. HOOKED IS WRITTEN FOR PRODUCT MANAGERS, DESIGNERS, MARKETERS, START-UP FOUNDERS, AND ANYONE WHO SEEKS TO UNDERSTAND HOW PRODUCTS INFLUENCE OUR BEHAVIOUR.