Weight | 190 g |
---|---|
Authors | |
Publishers | |
ISBN | 978-1-4041-1424-1 |
Language | English |
Cover | Soft Cover |
Marketing Made Simple
රු2,015.00
Price Summary
- රු2,015.00
- රු2,015.00
- රු2,015.00
Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Related Products
Hooked How To Build Habit Forming Products
Nir eyal answers these questions (and many more) with the hook model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
The 80/20 Principle
Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts.
Fake
In this new book, robert fights what’s “fake” and helps listeners differentiate between what’s real…and what isn’t. Robert pulls no punches in his assessment of what is passed off as “fact” or conventional wisdom and believes that a strong foundation – for anything we want to build – needs to start with solid, true information. In today’s uncertain times, creating a secure financial future and the peace of mind that comes with it starts with taking action and taking control.
Built To Last
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’
Thinking , Fast And Slow
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate daniel kahneman’s seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including steven pinker and malcolm gladwell. In thinking, fast and slow, kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life’s work. It will change the way you think about thinking.Â
Good To Great
Good to great: why some companies make the leap… And others don’t is a management book by jim c. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
Finding The Gaps
A stellar career in umpiring, coaching, training and administration has taught Simon Taufel what it takes to get to number one and stay there. This book is a way of sharing those lessons and transferable soft skills that can be applied to anyone or any vocation.
Leaders Eat Last
“a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other.
How To Become CEO
Vision, persistence, integrity, and respect for everyone in the workplace–these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder
The Tipping Point
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which malcolm gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.