Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
How Innovation Works
රු2,015.00
Price Summary
- රු2,015.00
- රු2,015.00
- රු2,015.00
Related Products
Rich Dads Cashflow Quadrant
Are you tired of living paycheck to paycheck? In the sequel to Rich Dad Poor Dad, learn how the role you play in the business world affects your ability to become financially free
The Real Book Of Real Estate
The only thing better than one real estate expert teaching you how to invest and win is 20 real estate experts with that same mission. For the first time ever, robert kiyosaki, best-selling author of rich dad poor dad, has assembled in one book an unrivaled cast of real estate wizards and trusted advisors with one purpose in mind: to share their knowledge and teach you to win in real estate.
Start With Why
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn’t matter what you do, it matters why you do it. Steve jobs, the wright brothers and martin luther king have one thing in common: they started with why.
Marketing Made Simple
Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
Rich Dad Poor Dad
Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you
The Tipping Point
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which malcolm gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Good To Great
Good to great: why some companies make the leap… And others don’t is a management book by jim c. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition.
Skin In The Game
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from hammurabi to seneca, antaeus the giant to donald trump, nassim nicholas taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
Retire Young Retire Rich – Rich Dads
If you don’t plan on working hard all your life… This book is for you. If you’re ready to retire (or want to retire early enoughto enjoy your retirement years) you can learn from robert’s story of how he and his wife kim started with nothing and ‘retired’—financially free—in less than 10 years. .
Hooked How To Build Habit Forming Products
Nir eyal answers these questions (and many more) with the hook model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.