Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
How Innovation Works
රු2,015.00
Price Summary
- රු2,015.00
- රු2,015.00
- රු2,015.00
Related Products
Hooked How To Build Habit Forming Products
Nir eyal answers these questions (and many more) with the hook model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Retire Young Retire Rich – Rich Dads
If you don’t plan on working hard all your life… This book is for you. If you’re ready to retire (or want to retire early enoughto enjoy your retirement years) you can learn from robert’s story of how he and his wife kim started with nothing and ‘retired’—financially free—in less than 10 years. .
Marketing Made Simple
Based on building a story brand by new york times bestselling author don miller, this checklist is a strategic and actionable guide to applying the storybrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, don miller wrote building a storybrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.
100 Business Tools For Success
100 BUSINESS TOOLS FOR SUCCESS may be a little book, but it contains the very best business tools from the very best business brains on the planet. Each one is summarized over just two pages, so that you can quickly enjoy the insights that are driving the most successful people in all walks of life.
The Speaker`S Coach
Do you have a talk, speech or presentation looming? The speaker’s coach reveals the secrets of how to make it effortless. With quick-read tips, find out how to prepare what to say, deliver with confidence and leave them wanting more.
Built To Last
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’
Skin In The Game
In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from hammurabi to seneca, antaeus the giant to donald trump, nassim nicholas taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life.
The Tipping Point
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which malcolm gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Winning Now Winning Later
Business leaders often take actions that from up earnings in the short term, but compromise their companies’ long-term health. David cote, the much-respected former leader of honeywell international and one of the most successful ceo of his generation, shares a simple, paradigm-shifting method of achieving both short- and long-term goals. Short-termism is rampant among executives and managers today, causing many companies to under perform and even go out of business.
Rich Dads Cashflow Quadrant
Are you tired of living paycheck to paycheck? In the sequel to Rich Dad Poor Dad, learn how the role you play in the business world affects your ability to become financially free
Intelligent Investor
It is a widely acclaimed book by Benjamin Graham on value investing. Written by one of the greatest investment advisers of twentieth century, the book aims at preventing potential investors from substantial errors and also teaches them strategies to achieve long-term investment goals.