Cybernetic (loosely translated from the Greek): “a helmsman who steers his ship to port.” Psycho-Cybernetics is a term coined by Dr. Maxwell maltz, which means, “steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind.” since its first publication in 1960, Maltz’s landmark bestseller has inspired and enhanced the lives of more than 30 million readers.